A Culture of Blame

by Kevin on January 18, 2012

Today marks the official blackout of many popular online destinations in protest of the proposed SOPA and PIPA bills.  By now, most people have probably seen the blacked out Google Doodle and finally taken the initiative to understand what the fuss is all about (if you haven’t yet, feel free to sign the petition to kill the bills).  It would be naive of me to represent myself as fully understanding the repercussions of the bills being considered, but the dialogue is certainly familiar.  Who’s to blame?

Industries, like music and film, are supporting SOPA and PIPA to prevent the piracy of their content.  There’s no question that illegal acquisition of the content created by these organizations has an impact on the revenue and future growth for the industry as a whole.  This impacts jobs, innovation, expansion and more.  It will also impact the quality of content they can produce which is certainly not something any movie buff or music lover wants to hear.  Unfortunately, it’s a potential reality.

To prevent against piracy and unauthorized use of their content, these industries have chosen the historical route of sponsoring and supporting government regulation.  When people can’t be “controlled” the next logical step is to hold the manufacturer, provider or in this case technology responsible.  Someone has to bear the burden of protection, because we are not capable of making our own decisions… or the right decisions.

It’s significantly easier to punish the provider or the manufacturer and blame them for the choices made by their customers or users.  However, if people are using the products and services not as the manufacturer intended, where does the responsibility lie?

We are again faced with a scenario that has potential repercussions that could permeate our culture in ways we never imagined.  We’ve been here before with the Firearms and Tobacco Industries.  Yet, those issues impact quality of life, not corporate bottom lines.  However, I am still given the choice to own a gun or smoke.  It is my responsibility to understand the implication of these products and their potential.  My free will on usage cannot be controlled, but the implication of my actions are mine and mine alone.

The answer to pirated content is not an easy one, but turning to government regulation is an act of desperation that allows a few bad apples to spoil the whole bunch.  Basic freedoms, like speech, should not be limited for financial reasons.  While I don’t want to go as far as requesting that the entire publishing industry, “adapt or die,” a better solution needs to be identified.

We, all of us, have the ability to maintain a free and open Internet and must not let the anonymity of the web cloud our judgement.  It is our responsibility to know the difference between right and wrong.  Just because I have the right to bear arms, does not mean I should use them in cases where it is not absolutely necessary.  Similarly, just because I have the ability to illegally acquire and share content from other sources, doesn’t mean I should do it.

People are natural innovators and no creation will ever be perfect right out of the gate.  While the growth and power of the Internet is astonishing, the impact it will have on our culture is yet to be imagined.  Stifling that creativity at such a crucial moment is a step backward.

We are now more aware, more connected, more empowered to make a difference.  To drive the economy.  Solve culture issues.  Share expertise.  Sacrificing this connected world in favor of a few bucks for the latest blockbuster is not worth it.  Don’t blame Wikipedia, YouTube, WordPress, Reddit, and the countless others for facilitating the exchange of knowledge.  Blame those who abuse the potential impact a free and open Internet provides.

 

 

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The Art of the Possible

by Kevin on January 9, 2012

I agonized over this post.  Trying desperately to find exactly the right words to convey just how powerful perfecting the Art of the Possible can be.  I wrote the intro paragraph at least ten times and deleted every word because it felt forced.  The frightening thing is that this post actually started to feel – dare I say it – impossible.

There were so many ways to associate the Art of the Possible with marketing, social media and business that I found myself consistently falling down the rabbit hole and over-engineering what’s truly a simple concept.  This isn’t the first time it’s happened and I am sure I am not alone in feeling overwhelmed by the possibilities of a post.

It all started when a client referenced the Art of the Possible on a recent conference call.  While the basis of the conversation can’t be shared here, it was an inspiring dialogue around how we limit our thinking to what we know and what we’ve experienced.  After all, most of the decisions we make are based on our experiences and what we can see.  Even when we think we are being innovative, we are more likely innovating on what we know.  What exists.

Practicing the Art of the Possible is not a simple task.  It requires you to leave words like “won’t” and “can’t” at the door on your way in.  You must tear down the barriers around you and forget about budgets, timing and resources for the time being.  The Art is the idea, not the execution.

Impossible is easy.  The word alone can stop an idea before it’s had time to sink in.  We don’t question impossible enough.  Every great idea and innovation in history could have been stopped had people adhered to the simple response of “that’s impossible.”  Instead, they saw impossible as a challenge.  A chance to change perception and carve a new path.

We’ve given too much power to the impossible and not enough power to the Art of the Possible.  Impossible has become an excuse for laziness or an escape from our fears.  If we walked away from every challenge, every roadblock, every naysayer and believed in the impossible we’d fail to evolve, learn and grow.  What if medical researchers decided a cure for Cancer was simply impossible and stopped working?

You can choose to practice the Art of the Possible and believe that any idea can become a reality if you work at it.  Or, you can choose to be an impossible and stay on the safe side of only what you know.  That’s your choice.  However, the possible is exciting and what we dreamed of as children.  Flying cars are possible.  Flying people are possible, too.  Living on the moon?  Sure… it’s possible.

Me… I’ll start by sticking with a blog post even when it seems impossible.

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5 Social Media Predictions for 2012

by Kevin December 14, 2011

Typically, I avoid prediction posts for the simple fact that the social marketing and social business space changes so dramatically almost every day.  Human behavior is hard to predict and the way we leverage tools and communicate with each other is always evolving.  However, after reading a few 2012 Social Media Prediction posts already, I can’t help [...]

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The LinkedIn Recommendation Conundrum

by Kevin December 8, 2011

The LinkedIn Recommendation/Endorsement baffles me.  I can think of no other digital interaction that requires as much thought and creates genuine concern and trepidation.  What is it about asking for (or receiving a request for) recommendations that make us twitch? The psychological response to the LinkedIn Recommendation is very different than a Friend Request or connection.  It’s [...]

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Infants: Social Media’s Best Teachers

by Kevin December 7, 2011

Three weeks ago, my wife and I welcomed our first child, Elsa, to the world.  She joined us on 11/11/11 and since that moment, she has obviously had a profound impact on my life.  During these first few weeks, I’ve watched her tirelessly in an effort to understand her needs and wants.  While she surveys her [...]

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#Kloutapocalypse Algorithm – The New Klout Influencer

by Kevin October 28, 2011

Right after my last post on Klout, I wandered over to Twitter and joined a vibrant conversation with a few folks who I believe to be top influencers with serious clout.  While I was still enthusiastic about the changes Klout was making, I hadn’t given any thought to how these changes would impact actual “scores.”  [...]

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Klout Changes Making the Service Invaluable to Marketers

by Kevin October 26, 2011

I’ve been a Klout basher for years, but with good reason. I felt it was a poor indicator of Influence and that it was more of a game than an actual tool of value.  However, the recent changes and the pending changes coming in November have me singing a bit of a different tune.  While [...]

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The Analytics Double Standard

by Kevin October 21, 2011

All things are not created equal, but in the measurement world, it’s hard to believe that statement.  If you’re in marketing, you’ve probably been faced with the challenge of “measuring success” and “proving return on investment.”  The natural reaction is to leverage what we know and utilize industry standards.  What do we do when those [...]

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Is It Time for a Social Operations Department?

by Kevin October 20, 2011

The debate about “Who owns social media” has been raging for years, but is it possible that the real owner doesn’t exist within your organization… yet? Many top businesses are investing heavily in Community Managers and Social Business Managers.  Others are leaning heavily on agency partners to maintain the brands presence.  Some have even created [...]

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UPS and Apple Fail in Delivering iPhone4S

by Kevin October 14, 2011

According to the Apple website, purchasers of the new iPhone 4S being shipped today must print out the “Shipment Release Authorization” form with a signature and leave it on the front door of your shipping address if you will not be home to receive the shipment.  The form clearly states: “Affix to your front door before 8AM [...]

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