UPS and Apple Fail in Delivering iPhone4S

by Kevin October 14, 2011

According to the Apple website, purchasers of the new iPhone 4S being shipped today must print out the “Shipment Release Authorization” form with a signature and leave it on the front door of your shipping address if you will not be home to receive the shipment.  The form clearly states: “Affix to your front door before 8AM [...]

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Don’t Forget SEO Optimization When Soliciting Content

by Kevin October 14, 2011

As social strategies evolve, more brands are recognizing the value of partnering with external content creators to generate the intial groundswell of awareness.  By soliciting support from bloggers and other influencers, the burden of creating original, high value content is shared among multiple people and your potential for SEO success is amplified.  However, accepting content [...]

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Agencies As Innovative Product Developers

by Kevin October 13, 2011

Over the past 12 months, I’ve been working with our team at Digital Influence Group to create an innovative employee social training and enablement product called, Spark.  It’s been a complete mind-shift for me as my typical responsibilities have been to partner with clients to develop exceptional in market digital programs with social media at [...]

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“I Want My MTV” Replaced by “I Want My iPhone”

by Kevin October 12, 2011

On August 1, 1981 the landscape of television changed dramatically with the launch of the MTV Network.  The programming offered changed the way people experience music by creating a deeper connection with artists and culture.  MTV ushered in an era where it became more than just a song on the radio.  It was a lifestyle.  It [...]

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Be Inventive, Not Ordinary – QR Codes in Facebook Timeline Cover Image

by Kevin October 7, 2011

Mashable has a recent post about VW offering ”inventive” images to fans for their new cover image once the Timeline feature rolls out to every user.  While it’s great to see brands jumping on board, this is a pretty “blah” execution.  Sure, some folks may want their cover photo to be the new Beetle, but most [...]

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The Analytics Double Standard

by Kevin October 7, 2011

All things are not created equal, but in the measurement world, it’s hard to believe that statement. If you’re in marketing, you’ve probably been faced with the challenge of “measuring success” and “proving return on investment.” The natural reaction is to leverage what we know and fall back on industry standards. What do we do [...]

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Steve Jobs Had No Influence

by Kevin October 6, 2011

   According to Klout, “The Standard of Influence,” he can’t even be found.  There’s no question that Steve Jobs was one of the most influential men in my lifetime.  The man, and the products he helped create, have had a profound impact across multiple industries and for the last 8 or so years, anything with [...]

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Facebook’s Changes Should Excite and Overwhelm Marketers

by Kevin September 23, 2011

I installed the new Facebook Timeline yesterday and have been playing with the experience non-stop since.  If you think the changes to the news feed and the addition of the subscribe feature caused a backlash among users, you ain’t seen nothing yet.  Unfortunately, those who fail to experiment and test will most likely be missing [...]

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This Situation Calls for _____________?

by Kevin September 21, 2011

Last night, a slight mishap resulted in an inch of water in my basement.  The entire basement.  At 10PM.  An unfortunate situation that required effort and the right tools to correct.  Of course, this is also the time when you realize that you might not have the right tools available.  In my case, a previous [...]

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5 Ways We’re Killing the Twitter Hashtag

by Kevin September 15, 2011

Before long, “#” will become as recognizable as “@” – but unfortunately, it will probably have significantly less value. Hashtags have become a staple in the Twitter experience and for those that joined in early 2007, you probably know that they appeared out of necessity and with little strategic consideration. The hashtag was created by [...]

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