Facebook’s Changes Should Excite and Overwhelm Marketers

by Kevin September 23, 2011

I installed the new Facebook Timeline yesterday and have been playing with the experience non-stop since.  If you think the changes to the news feed and the addition of the subscribe feature caused a backlash among users, you ain’t seen nothing yet.  Unfortunately, those who fail to experiment and test will most likely be missing [...]

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This Situation Calls for _____________?

by Kevin September 21, 2011

Last night, a slight mishap resulted in an inch of water in my basement.  The entire basement.  At 10PM.  An unfortunate situation that required effort and the right tools to correct.  Of course, this is also the time when you realize that you might not have the right tools available.  In my case, a previous [...]

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5 Ways We’re Killing the Twitter Hashtag

by Kevin September 15, 2011

Before long, “#” will become as recognizable as “@” – but unfortunately, it will probably have significantly less value. Hashtags have become a staple in the Twitter experience and for those that joined in early 2007, you probably know that they appeared out of necessity and with little strategic consideration. The hashtag was created by [...]

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Twitter: Not for the Filterless

by Kevin August 18, 2011

We’ve all heard the stories about employees being fired for complaining about their boss/job on Twitter.  We’ve seen politicians removed from office for their 140 character escapades.  Athletes have been scrutinized for keeping fans updated from the field of play.  The fact is, if you’re a public figure, Twitter may not be a safe place [...]

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Paid, Owned, Earned: Pretending to be Social Media Strategy

by Kevin August 11, 2011

Since early 2009, the Paid, Owned, Earned organizing principle has been making its way into marketing strategies everywhere.  Unfortunately, it’s a limited principle that too often pretends to include social media strategy simply from the inclusion of the word “earned.” The definition of earned media varies depending on who you speak with, but the assumption is typically [...]

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Enough With Numbers!

by Kevin August 9, 2011

Numbers dominate our lives.  Try a simple test by counting how many times numbers enter your mind in one hour.  Whether you’re at work, at home or on vacation, numbers always creep into the picture and on average, I’d guess that the numbers aren’t positive (especially in today’s climate).  It goes without saying that numbers [...]

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Is Your Social Media DOA? Here Are 5 Ways to Fix It with Social Media

by Kevin July 25, 2011

If your organization’s social media training program for employees is limited to just tools and features, prepare to waste time, money and energy—and you’re likely not seeing the returns from your social media efforts that you should. Whether training 10 employees or 10,000, providing webinars, seminars, and certification programs on “How To Use Facebook” is [...]

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What I Wish More People Knew About Me

by Kevin July 12, 2011

I’ve spent the last 9-12 months laser focused on understanding the social behaviors of employees and developing a more effective way to assist these folks in finding value in social media participation as well as improving the health of their employers brand.  What’s always remained consistent is that employees are people first.  They are not “resources” [...]

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The Confidence of the Social Contrarian

by Kevin June 30, 2011

You know that little internal voice that warns you before you say something stupid?  Apparently it doesn’t apply for some folks active in the social media space.  Whether you’ve just started blogging or been doing it for years, there is no doubt that you’ve come into contact with the “Social Contrarian.”  I’m not talking about [...]

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How to Avoid the Ugly Consequences of Micromanaging Social Media Employees

by Kevin June 23, 2011

Be honest, at this point, you’ve most likely sent the following message in an email to your colleagues or employees: “We’ve got a great new product/solution/service coming out next week and it would be great if you could share this news with your social networks. Included below is the approved tweet/Facebook/LinkedIn message for you to [...]

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