Back in October, I posted about a project we were working on here at Digital Influence Group called the Social Indicator Type. It’s a Myers-Briggs type analysis of individual user behaviors in social media. Before we discussed it in depth externally, we wanted to run it through some testing and have since deployed with some of our clients as well as across the 200 individuals within our organization. The results have been overwhelmingly positive and incredibly accurate.
Soon, we’ll be rolling this out more broadly in an effort to help people self identify and understand their social behaviors. Through this model, we are able to effectively guide and train individuals participating in social media on behalf of their organization to activities where they will yield the greatest results. As “lack of time” is one of the biggest inhibitors for internal experts, the Social Indicator Type helps these people focus and add quality content and conversation to the social community.
As my last post discussed (here), people are not always the same. We have different behaviors and are influenced by our environment. It is not possible to identify someone as one “Type” all the time. Just like in the real world, we adapt to our surroundings and behave very differently based on our needs and desires. So many have tried to “classify” and organize people into singular buckets, but the most common response is “I can see myself in a variety of those classifications.” The Social Indicator Type from DIG alleviates that and looks at the full behavioral spectrum.
Below is one of the initial readouts from the Social Indicator Type tool we are currently developing. We’re happy to speak in more detail with anyone interested in learning more.