On May 8, I have the priviledge of speaking at WOMM-U in Chicago with Susan Emerick, Social Business Enablement at IBM (client). Susan and I have been working together for over 2 years now to bring IBM a new process for training, enabling, optimizing and measuring the impact of employee social participation on behalf of the brand. It is one of several innovative tools that the IBM team is bringing to employees to become an even more effective social business.
Using the Digital Influence Group Social Indicator Type, IBM will be able to identify top social employees by experience and proficiency in social and enable them to build relationships with customers and prospects in authentic ways. While many organizations try to manufacture engagement, IBM recognizes that the individual IBMer is unique and the ways in which they choose to interact is different based on their role, expertise, objectives and content. Understanding these unique behaviors gives IBM the opportunity to effectively connect people where the appropriate opportunity exists to build a relationship or further existing relationships.
Our session at WOMM-U will dive into how every employee can provide value to key constituents online, increase the quality of interactions across digital customer touchpoints and build brand advocacy. If you’re in Chicago for the conference, please drop by and make sure to say “hello” to both Susan and I. It’s shaping up to be a great event and we’re always happy to talk about the power of the social employee and the enormous impact they can have on the business.